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Why is the reach of my Facebook posts so low?

 Ah, the infamous Facebook algorithm blues 😅 — there are a bunch of reasons your post reach might be low. Here’s a breakdown of the most common culprits:

Why is the reach of my Facebook posts so low?

📉 1. Facebook Algorithm Changes

Meta’s algorithm favors content that keeps users engaged — meaning:

  • Posts that spark comments, shares, and meaningful interactions get boosted.

  • Links that take people off Facebook (like to your blog or YouTube) usually get less reach.

  • “Engagement bait” (like "Comment YES if you agree") is penalized.

👥 2. Audience Fatigue or Irrelevance

  • If you're posting too often or about the same stuff repeatedly, people may scroll past.

  • Facebook tracks how often people engage with your content. If they stop, your posts stop showing up for them.

🕒 3. Bad Timing

  • Posting when your audience isn't online = wasted effort.

  • Try posting during high-traffic times for your audience (like evenings or lunch breaks).

📸 4. Post Type Matters

Some content types perform better than others:

  • Reels/videos > images > plain text

  • Live videos usually get a natural reach boost.

  • Facebook Stories don’t affect post reach, but they help keep you visible.

💸 5. Pay-to-Play Reality

Organic reach has declined hard over the years — Facebook wants you to boost posts.

  • If you’re a business page, your reach is probably throttled unless you pay.

  • It sucks, but boosting posts strategically (small budget + high-performing content) can help.

✅ Quick Tips to Improve Reach

  • Ask open-ended questions to spark comments.

  • Post consistently (but not excessively).

  • Use native Facebook tools (like Creator Studio).

  • Use Facebook Insights to see what’s working.

  • Avoid outbound links in every post — mix it up.

If you want, I can help you analyze your post types, or even suggest content ideas tailored to your niche. Just let me know what your page is about!

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