Skip to main content

How do you set a budget for a Google Ads campaign across multiple products or services?

To set a budget for a Google Ads campaign across multiple products or services, follow a strategic, data-driven approach to ensure effective allocation. Here's how you can do it:

How do you set a budget for a Google Ads campaign across multiple products or services?

✅ 1. Define Campaign Structure

Break down your products/services into separate campaigns or ad groups, depending on how differently you want to manage budgets, targeting, and performance.

  • Separate campaigns if products have very different goals or audiences.

  • Ad groups within a campaign for related products/services.

✅ 2. Set a Total Monthly Budget

Decide how much you can spend overall (e.g., $3,000/month), then break it down into daily budgets for each campaign:

Daily budget = Monthly budget / 30.4

✅ 3. Allocate Based on Business Priorities

Prioritize based on:

  • Profit margins

  • Conversion value

  • Product inventory or seasonality

  • Sales goals or demand

E.g.:

Product/ServicePriorityAllocation (%)Budget ($)
High-margin productHigh50%$1,500/month
New service launchMedium30%$900/month
Low-performing SKULow20%$600/month

✅ 4. Use Shared Budgets (Optional)

Google Ads allows you to set shared budgets across multiple campaigns:

  • Good for flexibility—Google will allocate where performance is better.

  • Avoid if you need strict control per campaign.

✅ 5. Monitor & Optimize

  • Use performance data (CTR, CPC, ROAS, conversions) to reallocate.

  • Pause low-performing ad groups or increase budget to high-performers.

  • Test with automated bidding strategies (like Maximize Conversions or Target CPA) after collecting enough data.

✅ 6. Use Portfolio Bidding (Advanced)

If managing multiple campaigns with similar goals, use portfolio bid strategies to optimize spending and performance across campaigns automatically.

Popular posts from this blog

Explain the Angular compilation process: View Engine vs. Ivy.

 The Angular compilation process transforms your Angular templates and components into efficient JavaScript code that the browser can execute. Over time, Angular has evolved from the View Engine compiler to a newer, more efficient system called Ivy . Here's a breakdown of the differences between View Engine and Ivy , and how each affects the compilation process: 🔧 1. What Is Angular Compilation? Angular templates ( HTML inside components) are not regular HTML—they include Angular-specific syntax like *ngIf , {{ }} interpolation, and custom directives. The compiler translates these templates into JavaScript instructions that render and update the DOM. Angular uses Ahead-of-Time (AOT) or Just-in-Time (JIT) compilation modes: JIT : Compiles in the browser at runtime (used in development). AOT : Compiles at build time into efficient JS (used in production). 🧱 2. View Engine (Legacy Compiler) ➤ Used in Angular versions < 9 🔍 How It Works: Compiles templat...

What are the different types of directives in Angular? Give real-world examples.

In Angular, directives are classes that allow you to manipulate the DOM or component behavior . There are three main types of directives: 🧱 1. Component Directives Technically, components are directives with a template. They control a section of the screen (UI) and encapsulate logi c. ✅ Example: @Component ({ selector : 'app-user-card' , template : `<h2>{{ name }}</h2>` }) export class UserCardComponent { name = 'Alice' ; } 📌 Real-World Use: A ProductCardComponent showing product details on an e-commerce site. A ChatMessageComponent displaying individual messages in a chat app. ⚙️ 2. Structural Directives These change the DOM layout by adding or removing elements. ✅ Built-in Examples: *ngIf : Conditionally includes a template. *ngFor : Iterates over a list and renders template for each item. *ngSwitch : Switches views based on a condition. 📌 Real-World Use: < div * ngIf = "user.isLoggedIn...

Explain the concept of ControlValueAccessor in custom form components.

 In Angular, the ControlValueAccessor interface is what allows custom form components to work seamlessly with Angular forms (both reactive and template-driven). 🧠 What is ControlValueAccessor ? It’s an Angular bridge between your custom component and the Angular Forms API . When you use a custom form component (like a date picker, dropdown, slider, etc.), Angular doesn't automatically know how to read or write its value. That’s where ControlValueAccessor comes in. It tells Angular: How to write a value to the component How to notify Angular when the component’s value changes How to handle disabled state 📦 Common Built-in Examples: <input> and <select> already implement ControlValueAccessor You implement it when creating custom form controls 🔧 Key Methods in the Interface Method Purpose writeValue(obj: any) Called by Angular to set the value in the component registerOnChange(fn: any) Passes a function to call when the component value ch...